EFTTEX Awards 2017
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Svendsen Sports goes ‘quackers’ at EFTTEX Awards

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Savage Gear’s 3D Suicide Duck – Treble winner in the Angling International sponsored Best New Product Awards.
↑ Westin's Danny The Duck: Runner-up in the EFTTEX Best New Products Hard Lure category.
↑ Best New Multiplier Reel: The Daiwa Prorex 100/200.

Svendsen Sport’s predator brand, Savage Gear, won the battle of the ducks in the Angling International-sponsored Best New Product Awards at EFTTEX this evening.

The Danish company’s 3D Suicide Duck completed a marvellous treble – winning the Hard Lure category and then going on to power its way through to the Innovation of the Year and Visitors’ Choice awards.

Fellow Danish company, Westin, was runner-up in the Hard Lure category with Danny the Duck.

Other major winners on the night were Japanese giants Daiwa and brands from the world’s biggest fishing tackle manufacturer, Pure Fishing.

Daiwa’s newly launched Prorex predator brand won the Best New Rod category for the Prorex XR, Best New Multiplier Reel (Prorex 100/200) and Soft Lure (Prorex Live Trout Swimbait).

Pure Fishing was successful in the Fly Reel (Hardy Ultralite SRR), Braided Line (Spiderwire Stealth Smooth) and Clothing (Hodgman Vion H-Lock Wade Boots).

The full list of winning and commended products is:

  • Rod: Prorex XR
  • Runner-up: Ultimate Fishing Injection SP 73 XX Travel and Shimano Fireblood Spinning.
  • Fly rod: Sage X
  • Runner-up: Leeda RS.
  • Fly reel: Ultralite ASR
  • Runner-up Tiemco Ross Reels Colorado LT.
  • Fixed Spool Reel: Shimano Vanquish
  • Runner-up: Daiwa Prorex 3020PEA.
  • Multiplier Reel: Prorex 100/200
  • Runner-up: Pure Fishing’s Abu Garcia Revo MGXtreme Low Profile.
  • Fly Line: RIO Products Coastal Quickshooter
  • Runner-up: Eumer Finland Scandi Sweep.
  • Monofilament Line: Ockert GmbH Edeltrout UV Fluorocarbon
  • Runner-up: Momoi Fishing Hi-Catch Ace-Star.
  • Braided Line: Pure Fishing Stealth Smooth
  • Runner-up: Shimano Europe Fishing Holding Kairiki SX 8.
  • Hard Lure: Svendsen Sport Savage Gear 3D Suicide Duck
  • Runner-up Westin Danny the Duck
  • Soft Lure: Prorex Live Trout Swimbait
  • Runner-up: Westin HypoTeez ST
  • Metal Lure: D.A.M. EFFZETT Big Pike Rattlin’ Spinner
  • Runner-up: Fiiish Power Tail.
  • Accessory: Deeper UAB Deeper Smart Sonar PRO+
  • Runner-up: Rapala VMC Corporation RCD 6” Mag Spring Pliers.
  • Terminal Tackle: Bidoz Products The OFF Bead
  • Runner-up: Rapala VMC Corporation R.I.P. Multi-Depth Screw System.
  • Fishing Clothing: Pure Fishing’s Hodgman VION H-Lock Wade Boots
  • Runner-up: Rapala VMC Corporation Tactics Denim Wading Jeans.
  • Best New Soft/Dough Bait: Kvalvik Long-Line Bait
  • Runner-up: Proline NEO Baits Maggots.
  • Eyewear/Headwear: Costa Sunglasses Muto
  • Runner-up: Svendsen Sport Lenz Optics.
  • Box/Holdall/Luggage: Rapala VMC Corporation Urban Classic Swing Bag
  • Runner-up: Dragon Tackle Waterproof Bag.
  • Innovation of the Year: Svendsen Sport Savage Gear 3D Suicide Duck
  • Visitors’ Choice: Svendsen Sport Savage Gear 3D Suicide Duck.
Filed In: Product News


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