StarmerBaits ready to take a big bite out of the pellet market
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StarmerBaits, one of the UK’s longest-standing and most trusted boilie manufacturers, is preparing to take a bigger slice of the European pellet market in 2012.
The objective is to match the success of its boilies and achieve distribution in all key European territories.
Says Production Director Gareth Starmer: “We have pellets to suit all anglers, from 2mm to 20mm hook pellets, in a wide range of flavours and pack sizes.
“The big advantage is that we control production. If a shop needs its order quickly, we can respond. If a customer needs custom pellets, we can manufacture a completely unique batch. If an angler needs an extra edge on the bank, we can adapt our formulas using our on-site machinery.”
StarmerBaits entered the pellet market after ‘becoming tired of supplying generic pellets designed to feed trout’. It used its 25 years of experience in making quality boilies to design pellets more attuned to the needs of carpers.
“We are known for the quality of our boilies and their high nutritional content. We asked ourselves, what would an angler on the bank like to see in a pellet if there was more choice? After field tests, we arrived at an exciting range which we know will appeal to European anglers.”
The range includes tried and tested flavours such as halibut and green lip mussel but also more unusual blends such as strawberry mivvi, hot chilli & hemp, coconut fish and sardine & anchovy. “These are flavours people couldn’t get before,” says Starmer.
All the pellets are feature in the new StarmerBaits product catalogue and on the company’s website. “They are priced very reasonably,” adds Starmer. “We offer a strong brand name, good value to anglers and great mark-ups for our trading partners. Thanks to our years of experience of supplying into Europe and because we make the pellets ourselves, our deliveries are quick and reliable.
“For anybody that hooks up with StarmerBaits, it’s going to be an exciting year ahead.”
For an extended version of this story see the March Baits Special of Angling International. Details of the new boliie ranges from StarmerBaits can be found in the April issue of Angling International, mailed worldwide in March.
Business contacts. Tel: +44 1268 690 300 Email: Web: www.starmerbaits.com