St Croix wins excellence award for Legend Elite
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St Croix’s claim to be the manufacturer of classic and timeless fishing rods has been endorsed by US lifestyle magazine Sporting Classics.
The publication, which has a tagline that reads ‘The heritage, the romance, the art of fishing and hunting’ – has presented the Wisconsin company with an Award of Excellence for its Legend Elite spinning and casting rods.
The magazine’s coveted awards, now in their 15th year, recognise ‘the best of the best’ – companies and individuals whose products and services have a significant and long-lasting impact on sportsmen’s lives.
Winners are chosen for their achievements in defining what great sporting products should be, evidenced by their standards of engineering, craftsmanship and innovation.
“Our mantra with the new, improved Legend Elite series was to make the best better,” said VP of Product Management, David Schluter. “We spent a lot time at the whiteboard crunching numbers, refining processes and investigating the absolute finest components available.
“We knew it would be a huge undertaking, but one we could really feel good about. It’s like the fishing equivalent of designing that car that will go 100 miles on a gallon of gas.”