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Germany’s Sportex strikes major deal for its rods in France

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Sportex will be available in Pacific Pêche stores across France from the start of the 2018 season.
↑ Ockert MD Jan Willenbruch: delighted to have the ‘professional support’ of Pacific Pêche.

Sportex rods will soon be rolled out across Pacific Pêche stores throughout France thanks to a new distribution deal between the brand’s German owners and ASD International, which owns the retail chain plus a number of specialist online shops as well as the Fishing Partner tackle distribution business.

From the beginning of next season Fishing Partner will divide the Sportex rods range equally between Pacific Pêche’s chain of more than 40 stores and other retail outlets, giving the brand exposure across France.

For Sportex, the deal means more rods into the hands of more consumers plus ‘professional support’ from one of Europe’s most powerful retailers. Jan Willenbruch, the MD of Ockert, the brand’s owner, told Angling International: “We will be able to take advantage of the expert customer care, after-sales service and professional support offered by our new partners. Sportex rods will increase in their availability, which can only be a good thing for consumers in France.”

Willenbruch also revealed that the new deal came about partly as a result of Ockert’s recent acquisition of the Kryston carp brand, which it has relaunched since adding it to its portfolio. He explained: “Fishing Partner has a history of distributing Kryston in France and they were delighted to hear we had acquired it and were bringing it back to life.

“Once we had a plan for Kryston agreed between us, our conversations quickly turned to Sportex and it soon became clear we could work well together on both brands.”

Willenbruch added that, with the right support now in place, Sportex rods have the potential to grow stronger in France. “There is plenty of cross-over between the styles of fishing in Germany and France. We already make high quality rods for the pike, perch and carp markets so we know Sportex is a perfect fit for France.

“Even better, thanks to being in partnership with such a professional retailer as Pacific Pêche, we will get high quality feedback on the trends in the French market, meaning our developers can produce rods that are perfect for consumers there.”

The first Sportex rods will be on the shelves in Pacific Pêche stores in time for the start of the 2018 season, and the two companies will make their first presentation of Sportex rods to French anglers at the Montluçon Carp Show in March.

Filed In: Product News, Rods


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