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Spiralite causes a spin with Spiral Wrap guide concept

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Charley Almassey, Director of Sales and Marketing (left), and Spiralite design engineer Dennis Papike.

The appearance of the Spiralite Custom Rod Company at this year’s ICAST typified the show’s spirit of invention and innovation. Founded as recently as 2014, the Wisconsin manufacturer was in Orlando to introduce dealers and media to the still relatively unknown concept of spiral-wrapped rods.

The company’s Maverick and higher-end Defiant rod series are built on the principle that a casting rod using a traditional linear guide pattern and baitcasting reel is characteristically unstable when compared to a spinning rod.

So Spiralite rods use a guide layout called Spiral Wrap, which effectively means that the first three guides are sequentially offset by 180 degrees, flipping the line path to the side of the rod.

Applying the concept of a spinning rod to a baitcasting one has significant advantages, explains Charley Almassey, Director of Sales and Marketing. The design eliminates torque caused by traditionally-positioned guides, preventing the rod tip from twisting over under strain and adversely affecting the blank’s natural action. This is especially relevant for today’s lightweight, more delicate high-modulus carbon composites.

A spiral-wrapped rod also uses fewer guides spaced further apart, which lightens the tip and minimises line friction by reducing line slap against the blank.

The result is a more responsive, sensitive, well-balanced blank that casts further and lasts longer, says Spiralite.

In the past the general public’s unfamiliarity with the concept, combined with cost, failed to create mass-market appeal. But sharing of information on social media in recent years has built demand. Spiralite was formed to bring the concept to market at an affordable price.

Filed In: Product News, Rods


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