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Southwick Associates partners with ASA

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Keep America Fishing will benefit from a partnership between the ASA and Southwick Associates.

The American Sportfishing Association (ASA) has partnered with Southwick Associates to support the Keep America Fishing initiative.

Until the end of the year, the outdoor sports research firm will contribute 15% of the proceeds from the work it carries out for ASA members to the project which advocates for the rights of recreational anglers.

“Keep America Fishing’s success in fighting for angling’s future is helping to keep our industry going,” said Rob Southwick, President of Southwick Associates. “Its mission aligns with our own work of providing market insights to individual sport fishing companies to help them boost their bottom line. We are proud to be able to back this important industry programme through our partnership.”

Keep America Fishing was started by the ASA to provide the country’s 46 million anglers with the opportunity to engage in the legislative process when it comes to recreational fishing issues.

“We are thankful for the generous support of Southwick Associates,” said Keep America Fishing Director Liz Ogilvie. “It has been a valuable resource to our industry for more than 25 years and its understanding of trends within the trade, customer segments and top information sources has helped Keep America Fishing reach new audiences and understand where advocacy stands in the minds of anglers.

“As we look to the future, our developing partnership will allow us to make even more strides in connecting with passionate, action-orientated anglers.”

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