Social media fueling ICAST growth
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Increased use of social media as a marketing tool is one of the driving forces behind the continued growth of ICAST, says the ASA.
“Social media exploded this year with more and more exhibitors, buyers and media using all the channels available to them to get the word out about their products and the show,” said ASA’s Communications Director, Mary Jane Williamson.
“More than 7,000 people engaged with us on ICAST’s Facebook page last week, reaching more than 93,000 people, while 107,000 people engaged with us on Twitter, either through direct tweets or re-tweeting. The word is really out there about this show.”
ICAST 2015 took on a new dimension with the addition of Super Tuesday, ICAST on the Water demonstrations, the ICAST Cup bass tournament and a music concert by Easton Corbin. Official figures for the trade show itself put attendance at just below 13,000.
“There’s no doubt the show will continue on this growth trajectory as it expands to appeal to everyone who wants to do business in the fishing industry, globally as well as domestic,” said Show Director Ken Andres.