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Simon Boaler joins PRADCO Outdoor Brands

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Boaler is the new Vice President of International Sales and Business Development.

PRADCO Outdoor Brands has appointed Simon Boaler as its Vice President of International Sales and Business Development.

Boaler most recently worked for Plano Synergy for three years in a similar leadership position. He helped lead the company to significant growth across a number of international markets.

Prior to Plano Synergy, he worked in international sales for Huffy Bikes, Thermos and the Prestige Group UK. He also led his own consulting business, which focused on international product development and distribution.

Boaler has more than 30 years of international sales experience. His mandate with PRADCO will be to drive sales growth across all key international markets by partnering closely with the brand, operations and customer service teams of both the hunting and fishing divisions.

On the business development side of Boaler’s role, he will be responsible for developing international acquisition opportunities.

“As a company, international sales represent a significant growth opportunity for a number of our brands,” said PRADCO Outdoor Brands President Robert Schoenvogel. “I am delighted that Simon is on board to lead our efforts going forward to capture this growth.”

Filed In: Hard Lures, Lures, Product News, Soft Lures


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