Simms launches sunburn awareness campaign
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Simms Fishing Products, the Montana-based manufacturer of waders and fishing apparel, has launched a campaign to help protect anglers from the perils of sunburn.
Backed by the launch of a specialist sportswear line, the company’s ‘Trip Protection’ initiative highlights the benefits of selecting the right clothing.
The idea was born during a flats-fishing trip to Blackfly Lodge on Abaco Island in the Bahamas and officially launched earlier this month in a special feature at simmsfishing.com, which includes a short film and travelogue, plus a breakdown of the company’s sun protection sportswear.
Flats fishermen can be especially vulnerable to increased exposure to the sun and Simms teamed with guides at the lodge to tell their sun protection story. They were also joined by well-known guides Mike Schultz and Paula Shearer.
“Anglers associate Simms gear with keeping them on the water longer in all kinds of conditions,” said Matt Millette, the company’s Senior Director of Brand Marketing. “Sometimes that notion is lost in warmer climates like that in the Bahamas, but great gear is just as crucial there as anywhere else in the world.”
Simms’s range of sun protection sportswear is UPF 30+, which means that only 1/30th of harmful UV radiation can penetrate the garment. The line includes the GT TriComp LS shirt, which incorporates COR3 sun protection as well as temperature regulating technology.