Shimano UK on the move to new headquarters
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Shimano UK is on the move. The company has begun relocation from its Cotgrave, Nottingham, HQ to a new facility in Meriden, near Coventry, and will complete the transfer by the end of this month.
The move will bring a number of significant logistical advantages and will provide easier access for overseas colleagues, explained Shimano UK Managing Director, Ian Latham.
“We have a lot of international visitors who arrive at Birmingham Airport and then have a 90-minute transfer to Nottingham. The move reduces that to 15 minutes,” said Latham. “We will also be very well situated for rail and road links.”
As well as housing the company’s offices and a service centre, the new site includes a product showroom, a facility it didn’t have in Nottingham.
“We have a huge catalogue of products and it has been difficult to present the range in a meaningful way,” said Latham. “There are perhaps 2,000 SKUs they are not seeing. Now we have the facility to introduce much more of our range to key partners. It is a great opportunity to widen our offering to retailers.
“The fact that everything is also on the ground floor is also a big plus. The lay-out works far more effectively for us than Cotgrave. It lends itself much better to our current and future needs.”
The move has created vacancies in the team and Latham, who was appointed Managing Director just over a year ago, is aware of the recruitment potential offered by a wider catchment area. He has been interviewing this month. “I am very excited by the quality of people we can draw to refresh the team,” he added.
Shimano UK, which was previously based on the same site near Nottingham occupied by Rapala VMC Corporation bait brand, Dynamite, aims to be operational in Meriden by July 1.