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Shimano Europe heads list of big names not committing to show

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Shimano, Zebco Europe and Preston Innovations have confirmed their intention not to exhibit at next year’s EFTTEX in Amsterdam.

Another of the show’s major exhibitors, Rapala VMC Corporation, has not yet reserved a space at the 2018 show, while Pure Fishing has not made its plans known after reducing its footprint this year.

Shimano Europe’s Managing Director Cor Ax (pictured right at this year’s EFTTA Annual General Assembly), said that he announced his company’s decision to EFTTA’s Board of Directors during the show, but emphasised that Shimano Europe remains fully committed to the Association.

“The decision [not to exhibit in Amsterdam] is made and is firm,” he told Angling International this morning. “But I want to make it absolutely clear that our support of the Association and its efforts remains more than 100%. In fact, a big portion of the money we have invested with EFTTEX will be used to support EFTTA.

“In the four years I have been in office as Managing Director it has become more and more difficult to justify exhibiting at the show.”

Cor Ax, an EFTTA Board member, also revealed that he has committed to spending time in Brussels to support EFTTA where arguments for vital EFTTA causes are being made.

Zebco’s European Director of Marketing & Product Development, Frerk Peterson, confirmed that his company will not be in Amsterdam and neither would Preston Innovations, the UK-based brand purchased by Zebco Brands in October 2014.

Rapala and Rapala VMC normally have separate stands at EFTTEX, but this year combined their presence in a new open plan booth that was 30% smaller overall but more focused on brand identities.

“We are taking a time-out with submitting our reservation for next year’s event,” said Rapala CEO Jussi Ristimäki earlier today. “We have not made the advance reservation which was due before this year’s show started because we want to have a bit more time to consider our next steps.

“We will make a proper analysis of how this year’s show went, consider the pros and cons and evaluate the investments we are making at the moment and their paybacks. We will then consider the scope and scale of our future participation. No decision has been made at this point.”

Angling International was unable to contact Pure Fishing before this article went online.

 

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