Sert celebrates on return to EFTTEX
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French fishing tackle manufacturer, Sert S.A.S, marked its return to EFTTEX by taking the top prize in the Best New Rod category.
The victory – for its Furiozza FRC 631 UL ST casting rod – was described by the company’s Managing Director, Franck Courtillet, as ‘the cherry on the cake’ of a very successful show.
He added: “It was the highlight for us and we will do our best to capitalize on this prize.
“The last time exhibited at EFTTEX was in Prague in 2007 and for Sert it was even longer. However, this is one is the best that I have ever attended.
“The number and quality of visitors have been very good and with the small team I had, we had a hard time coping both with our appointments and people showing interest in our brands and products.
“We also had a lot of domestic accounts visiting – something obviously unusual in such numbers when the show was outside our borders.
“I think this was due to the quality of our brand portfolio, which includes Prowess, Sakura, Sert, Garbolino and Anatec. This means that if you have the right brands with the right positioning and right products, you will appeal to customers even in a tough economic environment.”