Sensas acquires its distributor in Czech Republic and Slovakia
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Bait company Sensas SA has strengthened its business in eastern Europe with the acquisition of Rybolov s.r.o., its distributor in the Czech Republic and Slovakia.
Rybolov was distributing a number of other top brands, including Berkley, Abu Garcia and Sasame, but will now handle Sensas SA products exclusively.
The owner of Rybolov, Zdenek Vanek, is to leave the company. He will be replaced by Martin Kubernat.
“This acquisition will allow Sensas to work more closely with retailers in the Czech Republic and Slovakia to achieve substantial growth,” said Sensas Chairman and Managing Director, Hugues Nello.
Headquartered in Chartres, France, Sensas sells six bait brands – Starbaits, Illex, Pezon and Michel, Gunki, Mondial-F and Sensas – all over Europe. The company already has a subsidiary in Poland, Sensas Polska.
“This further strengthens our position in the east of Europe, where we still have big potential for our brands,” said Sensas Export Manager Bernard Leveque.
Sensas underlined its reputation in Europe when it won the Best Soft Bait category at last year’s EFTTEX with Layerz, a product under the Starbaits brand.