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Semperfli agrees major distribution deal across Asia

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FTN Asia Distribution’s Brandon Ho (left) and Dron Lee are pictured with Semperfli products.

Semperfli, the specialist fly tying materials manufacturer, has signed a major distribution deal that will see its products sold across Asia.

Sales in Singapore, Malaysia, Indonesia, China and Taiwan will be carried out by FTN Asia Distribution, an experienced fly fishing and tying specialist in the region. It is based in Malaysia and run by Dron Lee and Brandon Ho.

Ann Kitchener, Managing Director of Semperfli, said: “This is a major step for Semperfli which has seen phenomenal demand for its materials globally. It is very exciting to launch a focused Asian operation. We are absolutely delighted to be working with FTN Asia Distribution.

“Both Semperfli and FTN Asia Distribution share a vision of innovation in fly tying and, more importantly, both have a keen and expert eye on quality and detail. We are looking forward to a long and successful working relationship.

“The company carries a large range of Semperfli materials and with the in-house expertise that it has for fly tying, its dealers are assured of being looked after by dedicated and skilled fly tyers who offer a very professional approach to business.”

FTN Asia Distribution’s Dron Lee said: “As soon as we saw the Semperfli range, we were impressed with the high quality and versatility of the products. There’s no doubt in our eyes that the Semperfli range is a perfect fit to our portfolio and we are excited about taking this forward across our region. We are looking forward to working with the company.”

Filed In: Flies, Product News

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