Sébile signs European sales deal with Ultimate Fishing
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by Mel Bagnall
A Band of Anglers, the new company formed in the US by Patrick Sébile, has agreed a deal that gives exclusive distribution rights in Europe to Ultimate Fishing.
Located on the Belle Île, off the coast of Brittany, France, Ultimate Fishing was established 17 years ago and has forged a strong reputation for the distribution of lures and rods from premium Japanese brands.
The deal was signed in Massachusetts by Sébile and Ultimate Fishing owner Yannick Cordier and takes effect from today (June 21st).
“This will be a great partnership,” said Sébile. “Our new line-up of tackle demands the best possible European distributor and we have that in Ultimate Fishing.
“Its attitude and commitment to the angler perfectly corresponds to the attitude and philosophy we have at A Band of Anglers.”
Yannick Cordier, who established Ultimate Fishing, said the collaboration would work for both parties, but that the real winners would be the anglers who see, buy and use the new products.
“I’ve seen Patrick’s tackle boxes and they are overflowing with innovative new lures and gear that will help everyone catch more fish and have a better experience on the water. I’m extremely impressed and we are excited to be part of it.”
Sébile announced the formation of A Band of Anglers exclusively in Angling International magazine just a year after leaving Pure Fishing, the multi-brand manufacturer that acquired his business in 2011.
Described by a former senior director of Pure Fishing as a ‘rock star of the fishing industry’, Sébile is the only person to sweep the best hard lure and best soft lure categories at ICAST, best hard lure, soft lure and metal lure at EFTTEX and best hard lure, soft lure and metal lure at AFTA, the Australian trade show – all in the same year.
A Band of Anglers’ first products will be presented to the industry on the Ultimate Fishing booth (E44) at next week’s EFTTEX trade show in Amsterdam by both Sébile and Cordier.