Salmo looks to saltwater markets to cover lost sales in Russia
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Poland’s Salmo has responded quickly to the slowdown in demand in Russia, one of its biggest markets, by strengthening its range of saltwater lures and switching its focus to markets in the Middle East and Africa.
Salmo‘s founder and owner, Piotr Piskorski, told Angling International: “The Russian market is huge for us, so we are feeling the pain of the financial crisis there. It is not an absolute disaster for us but we do need to adapt and find business in other parts of the world. We have also been hurt by the problems in Ukraine.”
Salmo has adapted by revisiting its range of saltwater lures, which have traditionally been a much smaller part of its overall business. It has made improvements to existing lures and also added new colours.
Piskorski says he has been helped in making rapid improvements to the range by the support and hard work of Salmo’s distributor in Australia, Nomad Tackle.
Piskorski said: “We have been working with our Australian distributors for three seasons. They have done a great job in their domestic market and now their feedback on how to improve our saltwater lures has been invaluable. They know what works in saltwater conditions and they have been testing our lures, so we are confident we have developed the ideal products for the markets we are targeting.”
Piskorski added that the US market is also a target for expansion. Salmo has a strong presence in the walleye sector but will renew its efforts to break into the all-conquering bass fishing sector. Finding customers in the US for its new saltwater lures is also on the agenda.