Salmo Group vows ICAST return after successful debut
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Following its successful debut at ICAST earlier this month, Latvian-based Salmo Group – owner of the Lucky John and Norfin brands – has vowed to return ‘bigger and better’ next year.
Its first appearance at the show in Orlando capped a whirlwind tour of trade events on both sides of the Atlantic, which started in Amsterdam at EFTTEX.
“ICAST is the biggest and best of the fishing industry trade shows,” said Sean Warner, North American representative for the Salmo Group. “The company has shown its commitment to the US market by its presence in Florida and it was a great success for us. We came here looking to secure valuable and important relationships with like-minded partners and I feel that we definitely accomplished our goal.
“We will absolutely be back next year with an even bigger presence and display. Lucky John USA and Norfin USA are here to stay, marking a new chapter in the company’s history of proven success.”
Products from the two brands featured in ICAST’s prestigious New Product Showcase, with ‘overwhelmingly’ positive reviews for the Norfin Klondaik ice fishing boot and the Lucky John Antira jointed swim bait. They were included among many of the company’s other new products that had never been seen before in the US.
The company says that journalists and media from both the northern based ‘ice belt’ and southern ‘bass belt’ caught wind of the buzz generated at its booth and found plenty of products to write about that will be featured in both trade and consumer publications in the coming months.
Guntars Vaisla, CEO of the Salmo Group, was on hand in the US to meet and greet visitors to the booth and while doing so looked back at the commitment of its founder, multi-discipline fishing champion, Janis Stikuts, who began the Salmo dream in the Soviet era.
“Our company was founded almost 30 years ago in Europe with a simple mission: to make quality, high-end fishing tackle and clothing that would fit the budget of every angler,” he said. “Janis founded our company with a simple and clear vision – something we have always tried to hold true to over the years. It is the foundation of our company, as much as a family organisation as a business.
“We are confident that that business model and mission will be as successful in the highly competitive North American market as it has been in Europe. We are all proud of what we have accomplished in Europe and Asia and we are all excited to take the next logical step for us – entering the North American marketplace.”