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Sales of Gliss spreading across Australia

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Sales of Gliss are spreading across Australia and exceeding the expectations of its distributor, Jarvis Walker.
↑ Christian Dibisch, of WFT: Delighted with sales of Gliss in Australia, New Zealand and the US.

Sales of Gliss, the ultra-fine monofilament that looks and behaves like braid, is spreading across Australia.

The line, unveiled by German manufacturer World Fishing Tackle (WFT) last year, is distributed by Jarvis Walker in Australia and New Zealand.

“The WFT Gliss KG entry into the Australia and NZ markets has exceeded our already-high expectations,” said Trevor Maundrell, Managing Director of Jarvis Walker. “The first shipment sold out within weeks of arrival.

“The retail response started with strong interest and buyer reaction and continues to grow ahead of the curve we expected, with a hunger for more colours and line classes. Our Pro Team of anglers have all remarked how it is the best casting distance line they have ever used and we are hearing similar comments from consumers and the tackle trade.

“Given the popularity of light tackle lure fishing in Australia and NZ, the true potential for the future of Gliss KG sales is nice to think about. It’s a credit to the staff of WFT. It’s not often a new product comes along that can make such a difference to an everyday angler’s ability, but this line delivers on its promise and our customers have responded to its advantages.”

WFT Managing Director Christian Dibisch is also delighted with the reaction to the line in the US, where distribution is handled by Ardent CEO Mike Brooks. “Ardent is doing a terrific job and is already taking big orders,” said Dibisch. “Mike is projecting unbelievable numbers. He is talking to all the household names and expects to get Gliss into thousands of shops.”

Worldwide sales of Gliss could be even greater if it were not for the political and financial situation in Russia. Spinning accounts for a high proportion of the fishing there and the almost nil stretch, tiny diameter and excellent casting properties of the line are perfect for that application, says Dibisch.

Filed In: Lines, Product News


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