Russian lure maker looks for show partner
Article Media Click images to enlarge +
Award-winning Russian lure manufacturer, XP Baits, is looking to share a booth at this year’s sold-out EFTTEX.
The company is hoping to partner with an exhibitor at the show in Amsterdam as it continues to expand its distribution network. Currently it sells its products in Russia and parts of Europe, but is targeting growth in Scandinavia, the US and Canada.
The company is the maker of the Ice Jig Butterfly, which won a prize at last year’s Hunting & Fishing Exhibition in St Petersburg. It was also named best lure at the 39th International Hunting and Fishing Exhibition in Moscow earlier this year and has a certificate for being one of the best 100 products in Russia. The bait is the brainchild of skilled Russian inventor, Robert Khakimov, who has been fishing for over 30 years.
The Ice Jig Butterfly is, as its names suggests, an ice jig. However, that is where the similarities stop, says XP Baits. It is unique in the fact that it is fitted with movable wings that can flutter in the water, making them appealing to fish.
It also features a Temporary Fishing Line Fastening (TFLF) system that makes it possible to drop the bait to the desired depth very quickly and accurately. Once in place and in a horizontal position a tug of the rod releases it from TFLF and allows it to carry out its unique action.
The company adds that the product, which is patented in Russia, is a one-off as it can be used for fishing in both summer and winter.
Nelly Nasybullina, International Sales Manager, said: “We would have liked to have got a booth at EFTTEX and entered the Ice Jig Butterfly in the Best New Product Awards, where I believe it would have done very well.
“However, we would be grateful to any company who can offer us space on their booth so that we can show off the Ice Jig Butterfly and discuss distribution options with visitors to Amsterdam.”