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Ron Ten Berge leaves PRADCO Outdoor Brands

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PRADCO Outdoor Brands: Tim Collins has taken over as temporary President following the departure of Ron Ten Berge.

PRADCO Outdoor Brands has announced that its President, Ron Ten Berge, has left the company.

Tim Collins, CEO of PRADCO’s parent, EBSCO, will take over responsibility for the role until a permanent appointment has been made.

PRADCO recently implemented new IT systems and moved its shipping operations to a centralised state-of-the-art distribution centre. These investments were made to improve the level of service to its customers.

However, PRADCO says that during this operational transition the service provided to customers has been inconsistent and, at times, ‘unacceptable’. The company says it acknowledges this and is working to remedy the situation as quickly as possible.

Collins said: “My number one priority is to work to correct our system challenges and to ensure that we deliver our fishing and hunting products to our customers in a timely fashion.

“This is what our customers deserve and this is what we will deliver.”

Filed In: Lures, Product News


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