Richard Wheatley reports record sales
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Richard Wheatley, the manufacturer of traditional English fly boxes, has reported record sales for March. More bespoke products and the decision to expand into other fishing categories are behind the growth, says the UK company.
Brand owner Clive Edwards is masterminding the recovery of the once ailing business with the introduction of limited editions and specialised products like the recently launched Jack Taylor ‘zig’ box.
“I am really delighted by this sales news. The much-vaunted economic recovery is taking its time to reach us, but we are very pleased with the best sales results for three years,” he said. “They come right across the range, from traditional clip and compartment aluminium boxes through to the newest ABS shelled boxes.
“Increasingly a bigger part of our turnover is made up by sales of our pictorial aluminium boxes. With limited editions and bespoke designs, this sort of customer focus typifies Richard Wheatley’s past and future.”
Edwards also believes that diversifying into other markets has been an important factor in the company’s growth. “Recently, and for the first time in almost 100 years, we have taken steps into the carp and coarse fishing markets,” he added. “We are also offering aluminium rod tubes from the USA, which are proving very popular. We are looking forward to brisk Summer trading.”
Richard Wheatley products are co-manufactured in the UK by REC Components, which also manages global sales outside the UK. In the UK, the company dates back to 1860.