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Richard Taylor leaves Leeda for Svendsen Sport

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Richard Taylor: Has joined Svendsen Sport as its UK Country Manager.
↑ Svendsen Sport MD Lars Svendsen: Will reveal all about his plans for the UK market in Wednesday's Angling International Communiqué Online.

Richard Taylor, Managing Director of Leeda – the UK’s largest distributor of fishing tackle – has joined Svendsen Sport.

He has been appointed UK Country Manager and will be responsible for further establishing the Danish fishing tackle manufacturer’s brands, which include Prologic, Savage Gear and Scierra, in Great Britain and Northern Ireland.

Taylor, who has been with Leeda for seven years, leaves the Redditch, Worcestershire-based company at a time of change for the business.

In July this year Leeda announced a restructuring programme that puts it under the strategic direction of its sister company, Madison, the cycle parts and accessories brand, and a proposed relocation to its headquarters in Milton Keynes.

Taylor is a well known figure in UK fishing circles through his time at Leeda and ten years’ experience at Hardy & Greys. He was in Venice this week and unavailable for comment.

• Don’t miss Lars Svendsen: ‘My vision for the UK market and why I appointed Richard Taylor to lead it’ in next Wednesday’s Angling International Communiqué Online e-blast.

• Sign up for Communiqué Online at

Filed In: Lines, Lures, Product News, Reels, Rods


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