Retailer Eddie Bauer launches own range of fishing clothing
Article Media Click images to enlarge +
Eddie Bauer, the outdoors retailer with 400 stores throughout the US, Canada and Japan, has launched its own line of fishing products.
New outerwear, apparel and luggage are the latest additions to the company’s Sport Shop brand that already sells in the hunting and shooting markets.
Bauer’s fishing collection has been designed in collaboration with Deneki Outddoors founder Andrew Bennett and Emerald Water Anglers guide Lucas St. Clair, along with fellow guides, John Burrell, Rebecca Etchen Peters and Michael Pepi.
The launch range includes both men’s and women’s apparel and three technical gear items. Plans are in place to expand the collection in forthcoming seasons.
“Eddie Bauer prides itself on building innovative, functional products that enable our customers to live their adventure,” said Mike Egeck, CEO for Eddie Bauer. “Our team has worked with the best experts for almost two years to conceptualise, build and test these new products in the environment for which they are intended.”
The Spring 2014 fishing collection includes the Immersion Wading Jacket, the Harbor Rainshell, the Riverbank Pant, the Adventurer Lumbar Pack and the Adventurer Boat Bag.
Eddie Bauer was established in 1920 in Seattle and, in addition to its many stores, operates a direct order business selling merchandise through call centres and its website.