Renomed delighted with response to its braid cutters
New exhibitor Renomed says the launch of its hand-crafted braid cutters could not have gone any better at EFTTEX.
The Polish scissors specialist says it is facing a busy summer after holding encouraging meetings with distributors and major retailers from Finland, Spain, France, Sweden, Ukraine and more. This, after already signing up distributors in Italy, Germany and the UK in the months prior to EFTTEX.
But the icing on the cake was strong interest from many of the world’s biggest braid brands. “It is too early to discuss names, but the big boys of the braid sector seemed very impressed by what we were showing at EFTTEX,” said Michal Rucinski, who manned the booth alongside his brother and co-owner, Maciej
“Everyone was impressed by the long-lasting performance of the braid cutters and the ease with which they cut different diameters of braid. After this first EFTTEX, our prospects are looking very good.”
Renomed prides itself on hand-making all of its scissors at its factory near Poznan in western Poland, saying that the intricate production process is what sets its tools apart from those of its competitors.
Michal (pictured right with Angling International Editorial Director Rob Carter) said: “Our craftsmanship cannot be matched. Making something manually like we do in our factory means you are inputting all your knowledge, skills and experience into that single product.
“Machines repeat the job, they simply make the same thing over and over again. But people create. That’s how products become exceptional.
“But don’t just take our word for it. Listen to the people who came here during the show, people who have spent years in the industry. They tested our braid cutters and all of them were impressed by their functionality and performance.”
To reinforce its message, Renomed has released a new video showcasing the work of its skilled production team and some of the 30 to 40 stages it takes to make a single pair of its scissors.
“We don’t have a high capacity,” added Michal. “It’s five highly trained craftsman making 40,000 to 45,000 scissors per year. But the end results are exceptional. Nothing cuts braid so consistently and for so long.”