Rapala USA names its 2016 Sales Agency of the Year
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Rapala USA has named the Hammond Group as its 2016 Sales Agency of the Year.
The Rapala VMC Corporation company has hailed the independent sales team, which specialises in the sporting goods and outdoor products industries, as being instrumental in driving sales and fostering key relationships with Rapala’s partners throughout the Midwest and Great Lakes regions.
“We are pleased to name the Hammond Group as our top sales group of 2016,” said Matt Jensen, Regional Sales Manager at Rapala USA. “Year after year, the team’s efforts help put Rapala and our respected brand’s best-in-class products in the hands of anglers nationwide, further cementing our reputation as the most trusted name in fishing.”
As a testament to the Hammond Group’s longstanding partnership with the company, Rapala USA also honoured Ken Hammond, the agency’s founder and Chief Executive Officer, with a prestigious 40-year service award, a one-of-a-kind acknowledgement that no other sales representative has received.
“For four decades Ken’s knowledge of our vast product catalogue, unmatched sales expertise and passion for the outdoors, has made him an irreplaceable partner,” added Tom Mackin, President of Rapala USA. “We consider him an extension of our team and the Rapala family. I am thrilled to formally acknowledge the outstanding impact he’s had on building our brand.”
Rounding off a trio of awards presented to the group, Rapala named Sales Associate Marty Salchak as its Representative of the Year. He joined the agency in 2011, bringing more than 20 years of fishing industry experience to the business.
“An accomplished tournament angler, Marty not only talks the talk, but he walks the walk when it comes to the world of fishing,” said Jensen. “His strong rapport with a number of our most valued retail customers has helped establish him as one of our most effective ambassadors.”