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Rapala goes direct to Austrian retailers

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Rapala VMC Corporation has appointed Arto Nygren as Executive Vice President, Lure Manufacturing.

Rapala VMC Corporation has announced that its products will be distributed to Austrian retailers by the Rapala France distribution company from October 1st 2016.

This includes Rapala, VMC, Storm, Blue Fox, Carp Spirit and Dynamite Baits brands among others.

Austrian dealers will be able to order from the very wide range of products kept in stock by Rapala France.

Rapala says that a high level of service can be delivered thanks to its 5,000 sqm warehouse located in the east of France close to the Swiss and German borders. It currently serves French and Swiss retailers for all its brands and German and Austrian customers for VMC hooks.

Recently the Rapala VMC Corporation has enjoyed a fruitful cooperation with Thalinger for the distribution of its products, with the exception of VMC hooks, which have already been successfully delivered direct to Austrian shops for several years.

Rapala France says it looks forward to extending the presence of group products in Austria and to building an even closer partnership with local retailers.

“We have already enjoyed a very close relationship with Austrian dealers for many years for the VMC hook brand and look forward to building a very strong position for Rapala group brands in the coming years,” it added.

Filed In: Lures, Product News, Terminal Tackle


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