Rapala carp expert Wood joins Flambeau
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Craig Wood has left his position as Rapala Group Marketing and Sales Manager to become Outdoor Business Manager for Flambeau, the worldwide manufacturer of tackle storage systems.
Despite Rapala’s ambition in the carp sector, Wood has joined Flambeau with a brief to grow the business in Europe.
“It was Flambeau’s ambition within the fishing sector that persuaded me to join the company,” he told Angling International.
“After listening to Flambeau Outdoors’ plans for the brand I realised it was an excellent opportunity to join a company looking for rapid growth.
“I bring with me experience of growing market share in the carp sector, whereas to date the Flambeau product range has been geared to the predator markets.
“It was too good an opportunity to miss in combining my previous experience within the polymer industry with the knowledge I have obtained during my time at Rapala.
“I felt it was time to move on and would like to thank Rapala and the Normark group for their support in the time I spent with the company and wish them all the best for the future. “
Wood is currently busy restructuring Flambeau’s distribution network by signing exclusivity deals in each country.
Flambeau is heavily involved in the polymer manufacturing industry and has strong US brands, including Flambeau Outdoors, supplying predominantly injection and blow-moulded product to the fishing and hunting sectors.