Pure Fishing and PRADCO honoured at Big Rock Expo
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The world’s largest fishing tackle company and the owner of some of the most revered lure brands on the planet have been honoured at the Big Rock Sports Nashville Outdoor Expo.
The major distributor of fishing tackle in North America recognised its vendor partners, Pure Fishing and PRADCO-Fishing, for creating ‘positive business dynamics’ that allowed it to better serve its customers.
Pure Fishing was presented with the Top Strategic Vendor Partner Award for its efforts to streamline the support offered to the two companies’ mutual customers. PRADCO received the Strategic Alliance Award for Fishing for its commitment to two-step distribution.
“While we value all our vendors, we feel it is important to stop and recognise those who have gone above and beyond. These two companies we recognised understand the intricacies of our business and agreed to work in numerous ways to improve the business environment, allowing us to better serve our customers,” said Big Rock Sports’ Vice President of Merchandising, Bob Hunter.