Pure Fishing brands partner with two-time Classic winner
Article Media Click images to enlarge +
Pure Fishing brands, Abu Garcia and Berkley, have partnered with two-time Bassmaster Classic winner, Jordan Lee, to create a series of signature baits, line and rod and reel combos.
The Jordan Lee Champ Series, arriving in retail stores now, features three Berkley Powerbait soft baits, an Abu Garcia spinning and casting combo and a new colour version of Berkley’s x5 and x9 braids.
“Working with pros like Jordan is an exciting part of the overall product development process,” said Jon Schlosser, Vice President of Marketing for both brands.
Jordan Lee won the Bassmaster Classic in 2017 and 2018, becoming one of only three anglers to win the event back-to-back. “The amount of testing, design and validation that went into all these new products was almost overwhelming,” he said. “I’m confident they give anglers more tools in their arsenal across the board.”