Promotion for Dena Vick at Traditions Media
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Traditions Media, one of the top fishing media company’s within the US, has promoted Dena Vick to Director of Fishing and Marine Marketing Strategy and Communications.
“We could have trolled the industry and found multiple candidates to meet our needs,” said Noel Vick, Traditions Media President. “However, the best fit for this critical position was already in our tackle box. We are excited to be in the position where we can start leveraging Dena’s extensive knowledge, passion and expertise for even more of our clients.”
Well known in the fishing industry, Dena Vick has for several years worked at Traditions as Senior Media Buyer, Social Media Manager and Lead Account Representative for St. Croix Rods. She is also a member of the American Sportfishing Association’s (ASA) 60 in 60 Committee, which is committed to increasing recreational fishing participation in the US to 60 million before the end of 2021.
“Of course, we work with the great companies who recruit Traditions Media to represent their brands and products, but our real customers are the heroes of the outdoor media and, ultimately, their customers – the passionate readers, listeners, viewers and followers who consume information and make individual purchasing decisions,” said Vick.
“So, in addition to overseeing the creation and distribution of a compelling flow of content, I’ll be spending a lot of my time in direct communication with individual writers, bloggers, broadcasters and influencers, making sure that we’re providing them with the kind of help that best supports their specific communications, work and assignments.”