Prologic joins EFTTA Line Charter
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Prologic is the latest brand to join the EFTTA Line Charter, the initiative set up to combat companies who mislead consumers with information about their products.
The Svendsen Sport carp brand joins other top names like Shimano, Zebco Europe, Sufix, Daiwa and Berkley in the pledge to work to the Charter’s rules on accurate labeling.
The objective is to ensure that consumers are not cheated and get what they pay for when buying a fishing line.
“The approval and acceptance of Prologic’s range of lines into the EFTTA Line Charter is testament to the fact that they live up to very high standards and that line diameters and breaking strains displayed on the packaging are valid,” said a Svendsen spokesman. “Fishermen can buy Prologic lines with confidence.”
EFTTA believes millions of spools of line carrying false claims are sold every year. It launched its pioneering project in 2010 after years of complaints in the industry. All lines produced by Charter members carry an EFTTA logo.
A widespread marketing campaign promotes brands ‘you can trust’ and is backed by the random testing of lines produced by charter members to ensure they meet the required standards. EFTTA says it is also testing non-registered brands and will post results on the Line Charter website www.efttalinecharter.com in due course.