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Product line represents new direction for Frichy

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The latest offering from award-winning Frichy at China Fish will take the company in a new direction.

Award-winning fishing pliers manufacturer Frichy will be returning to China Fish for the ninth time with a new product line that represents a different direction for the company.

To compete against against low-cost manufacturers, the company will be introducing a basic model that is high on quality and design.

“Our latest pliers will be based on current models, but with the emphasis on professional appearance and functionality,” said Rachel Rao, Frichy Sales Manager.

The new pliers will feature an innovative ergonomic design and improved raw materials, based on the market requirement, bringing the concept of industrial-use products into the fishing tools industry. They will be more suitable for heavy-duty jobs, particularly those needed to be accomplished during sea fishing.

The range will feature three new series of pliers covering lightweight freshwater fishing and will include forged steel versions – another first for the former China Fish, ICAST and EFTTEX award winner.

“As we are introducing completely new models at the show, we look forward to receiving the comments of visitors to our booth so that we can fine-tune the products to make them even more user-friendly,” said Rao. “Another target for the company at China Fish is to meet its distributors from across the globe to access feedback on our cooperation over the last year and talk about new projects for the next 12 months.”

Rao added: “China Fish is also an industry window for us. It gives us an opportunity to find out what is happening within China’s supply market. There is a saying in our country: ‘Know your enemy and know yourself, then you can fight a hundred battles with no danger of defeat’.

“Frichy, as a leading manufacturer of fishing pliers in China, has a responsibility to ensure that we remain at the top of the sector.”

Frichy will also be highlighting changes within the company since the last show, including its increased investment in building a more complete supply chain, from raw materials entering the factory through to the finished articles ready for shipping.

“In August we set up a Supply Chain Management Department which is manned by a team of 22 and tasked with the responsibility of ensuring an orderly management and production system, a high standard quality control line, more personalised product solutions, increased efficiency, faster delivery and better customer service.

“We are doing what we can to ensure that Frichy remains the leading supplier in the fishing pliers sector. It will also be our sustainable competitive advantage for future business development.”



Tel: +86 512 5690 3079 Email: Web: www.frichy.com.cn


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