Preston Innovations to accelerate European expansion
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Following its acquisition by W.C. Bradley, UK-based Preston Innovations has announced plans to accelerate its expansion in Europe.
Newly appointed European Director, Pascal Vermeulen, has visited its sole distributor in Italy, Betti Sport, to meet the owner, staff and key Preston and Avid Carp pro staff at the Tuscan-based company to discuss plans to strengthen sales of Preston tackle and its brands in the Italian market.
Betti currently distributes Preston Innovations, Sonubait, Korum and Avid Carp throughout Italy.
“It was a very constructive meeting with Pietro Betti and his team,” said Vermeulen. “The Italian market is strategically very important for Preston Innovations and Betti has been very successful for us in the country.
“Visiting the company gave me an opportunity to learn more about them and has given me an insight into how to accelerate the expansion of Preston Innovations in Europe.”