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Preston Innovations plans European growth

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Pascal Vermeulen (back, second right) with staff at Preston’s Italian distributor, Betti Sport.

Following its acquisition by W.C. Bradley, ­ the owner of the Zebco group of companies, UK-based Preston Innovations has announced plans to accelerate its expansion in Europe.

Pascal Vermeulen joined Preston in April as Director Europe after 14 years with Netherlands-based SPRO NV/Gamakatsu and has wasted no time in outlining his plans for the future.

During a visit to Preston’s sole distributor in Italy, Betti Sport, he met the owner, staff and key Preston and Avid Carp pro staff and discussed plans to strengthen sales of Preston and its brands in the Italian market.

Betti currently distributes Preston Innovations, Sonubait, Korum and Avid Carp throughout Italy.

“It was a very constructive meeting with Pietro Betti and his team,” said Vermeulen. “The Italian market is strategically very important for Preston Innovations and Betti has been very successful for us in the country.

“Visiting the company gave me an opportunity to learn more about them and has given me an insight into how to accelerate the expansion of Preston Innovations in Europe. That is our aim.”

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