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Preston Innovations appoints Media and Content Creator

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Joe Carass has joined UK-based match brand, Preston Innovations, as its Media and Content Creator.

Preston Innovations has appointed Joe Carass as its new Media and Content Creator. The UK company, which is owned by Zebco Brands in the US, is the latest in a line of businesses to invest in bringing digital media skills in-house.

Carass has for the last two years been Editor of consumer magazine, Match Fishing, where he has been replaced by Dan Webb. Carass was on the Preston booth at last weekend’s The Big One tackle show in Farnborough, Hampshire.

“It was great start to life with Preston and nice to speak to so many people who watch my videos,” he said.

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