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PRADCO-Fishing signs with Blue Heron Communications

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Top lure manufacturer, PRADCO-Fishing, has linked up with outdoor marketing and public relations agency, Blue Heron Communications.

PRADCO-Fishing, one of the world’s largest manufacturers of lures, has linked up with Blue Heron Communications (BHC), the outdoor specialty marketing and public relations agency.

Blue Heron will deal with all PRADCO-Fishing’s day-to-day media enquiries, while also working on initiatives to further educate the media and consumers about its varied brands.

“We want a PR agency that will help us achieve our goals,” said PRADCO-Fishing’s Global Brands Manager, Chris Gulstad. “Blue Heron’s reputation and impact in marketing communications is exactly what we need. It is passionate about the outdoors, has a great deal of angling knowledge and experience and true professionals with exceptional marketing skills.”

PRADCO-Fishing, a subsidiary of EBSCO Industries, is based in Fort Smith, Arkansas, and consists of top brands that include Arbogast, Bandit, Bomber, BOOYAH Bait Co., Cotton Cordell, Creek Chub, Heddon, Lindy, Little Joe, Norman, Rebel, Silver Thread, Smithwick, Thill and YUM.

“We are delighted and excited to be on the PRADCO team,” said BHC owner, Gary Giudice. “Its brands are among all anglers’ favourites and we look forward to assisting it with its marketing objectives.”

Filed In: Lures, Product News


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