PRADCO-Fishing aims to build on proud history
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PRADCO-Fishing has a rich history in the Bassmaster Classic, beginning with former long-time employee, Bobby Murray, winning the first-ever event in 1971.
Murray went on to win again in 1978 and his success has been followed by victories for Mark Davis and Alton Jones. Davis won in 1995 with a victory that propelled Bomber Lure’s BD7F Fat Free Shad into fishing folklore, while Jones secured his win on Lake Hartwell in 2008 using BOOYAH’s Jigskin Jig.
Former winner Jones will once again be lining up in PRADCO-Fishing colours alongside Jason Christie and John Proctor at this year’s event.
PRADCO’s Global Fishing Brands Manager, Chris Gulstad, knows the worth and importance of success at the world’s biggest and most lucrative fishing tournament. He said: “A Classic win can propel a lure to sales of more than one million pieces as was the case with the BD7F Fat Free Shad or be more like a ‘bottle rocket’ as was the case with BOOYAH’s Pigskin Jig.
“Many things need to align for success stories like the BD7F Fat Free Shad to occur. Consequently, we are very calculated and focused regarding our opportunity to touch consumers with our brands at the Expo and view Classic wins as profitable good fortune.
“We can’t plan for one, but we will be ready if it happens. Aside from the impact of success in the Bassmaster Classic, the Expo gives us the opportunity for several of our brands to connect with a large core of the consumer segment. We find tremendous value in this to directly interact with our end-users.”