Plano shows international intent with sponsorship deal
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US tackle storage manufacturer Plano is expanding its international presence with sponsorship of one of fishing’s leading tournament and event organisers.
The company has agreed a deal with European-based Angling Spirit to sponsor its string of growing competitions that include the World Carp Classic (WCC), WCC Junior event, World Predator Classic (WPC), WPC Boat, WPC Kayak and WPC Street Fishing events.
Peter Angle, VP of Marketing for Plano’s parent company, Plano Synergy, said: “We see this as a great way to engage the international fishing audience and participate in and support Angling Spirit events. There is also crossover for us to promote other brands within the Plano Synergy stable, like Frabill, which is an aspect that looks positive for us.
“We are delighted to be supporting the fine work of Angling Spirit and affiliating ourselves with the leading European-based angling tournaments and events.”
Angling Spirit Owner and Founder, Ross Honey, said: “This is a significant milestone for Angling Spirit, the WCC, WPC and all their affiliated sub-events. Plano is one of the most well known brands in fishing and I know from discussions with the Plano team, that they will be fully utilising our platform.
“Plano has serious plans to use our events to help consolidate and grow Plano and its other brands in Europe and the rest of the world. This sponsorship is a significant part of Plano’s global strategy and we are delighted to be able to work with them to achieve their goals and promote angling in a positive way throughout the world.”
Plano will sponsor the inaugural 2015 World Carp Classic Junior event from May 27th to 30th on Lake Katlov in the Czech Republic, followed by the WPC in Haringvilet, the Netherlands, from June 24th to 27th and the WCC at Lac de Madine, France, from September 19th to 26th.