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‘People are power’ keynote speaker tells audience

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Digital marketeer Jay Baer was the keynote speaker at yesterday’s ASA Industry Breakfast.
↑ ASA Chairman, Kirk Immens, announced that ICAST is on the move to the north/south concourse of the Orange County Convention Centre next year.

Jay Baer, the keynote speaker at yesterday morning’s ICAST Industry Breakfast, challenged a packed audience to work on strategies that persuaded customers to connect with more than just their logos.

Baer repeatedly reminded his audience that ‘people are the power’ and advocated the idea of what he called Talk Triggers, things that create conversations about their business, which in turn create opportunities.

“Being disproportionately useful is as good a way as any to get people talking about you,” said the world’s most retweeted digital marketer. “Think about how you can stimulate stories about the culture of what you do.

“Having people talk about your company should not be an accident. It should be a plan, a strategy.”

Baer also proffered that companies tend to think of their hardcore faction as their customer base, but suggested that what stokes the passion of that group can be intimidating to newcomers.

Earlier, ASA Chairman Kirk Immens announced that ICAST is on the move, but was not going far. The show will transfer to the north/south concourse of the Orange County Convention Centre in 2018 which, said Immens, could not be more convenient for exhibitors and visitors.

Immens also hailed the success of the previous day’s ‘On the Water’ outside event, which has been moved to a waterside location adjacent to the Convention Centre. “It affords new opportunities for exhibitors. The new location could not be better,” he said, a view seemingly endorsed by the steady traffic that passed by exhibitors’ booths throughout the day, despite temperatures in the nineties.

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