Pelican signs partnership deal with Realtree
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Pelican, the manufacturer of packaging, protective cases and portable lighting, has signed a long-term partnership with camo clothing brand Realtree.
Realtree announced a new fishing range in January and, after years of discussions, Pelican signed as a Realtree licensee this year. Pelican already offers some products in Realtree Xtra Green. Both companies are exhibiting at this week’s ICAST.
“Collaborating with Realtree will expand the reach of our fan base and provide greater visibility to a larger audience for Pelican products,” said Jeff Diamond, Director of Product Management for Pelican’s Consumer Division.
“There will be a collaborative marketing effort, including promotions through social media and both companies’ websites. We will also be featuring commercials on Realtree TV and working together to gain retail placement.”
Diamond insists the new-found synergy is not for the short term and that the relationship will be an enduring one. “This is the beginning of a long partnership. We are in development of new products featuring new patterns. We are also looking to add items in 2018, including soft-sided coolers, backpacks and luggage.”