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Second state innovation award for top US fly fishing brand

Ross Reels, the US-based award-winning fly fishing reel manufacturer, has picked up another prestigious accolade.

It has been selected for a 2019 Colorado Manufacturing Award (CMA) in the Outstanding Outdoor Industry Brand category in recognition for ‘excellence and innovation’ across the State. It is the second time it has been honoured – in 2017 it was named the winner in the Consumer and Lifestyle category.

“We are thrilled to.. Read More

Specimen expert joins Leeda marketing team

UK brand owner and distributor, Leeda, has expanded its marketing team with the appointment of Ryan Hayden as Communications Coordinator. Hayden, a well-known specimen angler, will focus on media content creation for the MAP, Wychwood and ICON brands, as well as distributor brands like Lowrance and Powapacs. “His creative..

Mammoth Coolers partners with Mr. Crappie

Mammoth Coolers has announced a partnership with Wally Marshall, owner of the Mr. Crappie brand and one of the most recognisable figures in the US industry. The collaboration will include mutual brand promotion and licensing of the Mr. Crappie brand for Mammoth products. Marshall, a former disc jockey, plumber..

ASA hires policy manager for US inland fisheries

The American Sportfishing Association (ASA) has appointed Chad Tokowicz to the newly created role of Inland Fisheries Policy Manager. Tokowicz previously worked for the House Committee on the association’s Natural Resources staff. “The ASA created this role to increase our advocacy on issues that impact freshwater fishing,” said..

Bassmaster delivers $32.2m windfall for host venue

The economic impact of the Bassmaster Classic on the host community has once again been underlined following last month’s event in Knoxville, Tennessee. The 49thClassic generated a $32.2 million windfall for the Tennessee town, a 34% increase on the $24 million recorded for last year’s championship in Greenville..

Gill ramps up fishing foray with sales rep appointment

Gill Fishing has appointed experienced agency, Premier Sales Solutions, (PSS) to handle 13 western territory states. PSS will specialise in direct sales, regional marketing and inventory management. “I have known the principals of PSS, Jeremiah Dietrich, Chris Bonaparte and Ryan Blackmun, for many years,” said Tim Golden, US..

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