EFTTEX Awards 2017
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Strike Pro, Savage Gear and Hart target big sales for their winning lures

Strike Pro has been celebrating victory in the most competitive category at the EFTTEX Best New Product Awards. Its Twin Minnow won the Best New Hard Lure Award in Amsterdam after being described by the judges as the ‘most innovative lure in a strong field’.

Strike Pro President Michael Tsai said he was delighted at winning the prestigious award in the midst.. Read More

Full list of EFTTEX award winners

Seventeen of the world’s top fishing manufacturers were honoured at the 30th anniversary of EFTTEX in Amsterdam over the weekend. The full list of winners and commended companies in the Best New Products Awards is printed below. Rob Carter, Editorial Director of the Best New Products Awards sponsor, Angling..

Rapala, Shimano and Ockert on right lines

Rapala, Shimano and Ockert notched up success in the three line categories at the EFTTEX Best New Product Awards. For Rapala – Best New Monofilament winner – and Shimano – Best New Braid – it was their second success of the EFTTEX Gala Evening, having also taken accolades..

Success for Rapala and Frichy at EFTTEX Awards

Rapala’s first product in its new Eco-Wear range was voted Best Apparel at the EFTTEX Best New Product Awards sponsored by Angling International, while Chinese company Frichy enjoyed success in the Best New Accessory category. Rapala unveiled the Eco-Wear Reflection Wader at..

Ocean Kayak upgrades Prowler but holds price

Ocean Kayak’s popular Prowler 13 Angler has been upgraded to include a number of added features, but the cost remains the same. The new Prowler Elite 4.1, from reputedly the world’s largest maker of sit-on-top kayaks, comes with two additional forward facing rod holders and right side handles,..

Hardy & Greys and Sage reign supreme

Two of the world’s most iconic rod makers are celebrating after scooping top awards at EFTTEX in Amsterdam. Sage, part of FarBank Enterprises, won the Best Fly Rod Award, while UK-based Hardy & Greys was successful with its Hardy Marksman Supero..

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