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New VP of Marketing and Sales at Dyneema

DSM Dyneema, the manufacturer of what is trademarked as the world’s strongest fibre and a key component in high-quality fishing lines, has appointed a new head of its sales and marketing operation.

Olivier Janin, who has more than 20 years’ experience managing innovation strategies and product portfolio lifecycles, takes up his position as VP of Marketing and Sales on September 1st.

Janin has degrees in business administration and industrial.. Read More

North American Fly Fishing Shows sold out in record time

Booth space at all seven venues for North America's series of Fly Fishing Shows has sold out in record time. Ben Furimsky, President and CEO of the show organiser, said: “The early August date exceeds our previous sell-out last year by about three weeks and is months ahead..

Decathlon set to open first store in Israel

The Middle East is the latest target for the world’s largest sporting goods retailer. French-based Decathlon – owner of the Caperlan fishing brand – is set to open its first store in Israel next month. It is the third international sports store to enter the country, following Foot Locker..

Kleiner and Melvin join AFFTA Board of Directors

Two new members have been voted onto the Board of Directors of the American Fly Fishing Trade Association (AFFTA) after the largest-ever turn-out of voters. Tom Melvin, Director of Sales for Bozeman, Montana-based Yellow Dog Flyfishing Adventures, and Tag Kleiner, Vice President of Marketing at Far Bank Enterprises,..

PRADCO announces return of Rebel Humpback

For years, anglers have asked for the return of the classic Rebel® Humpback. The folks at Rebel were listening and now the classic shallow-running crankbait is back and available in eight colour patterns. “Fans of Rebel have been asking us to bring back..

KastKing introduces ‘novel’ two-tip rod concept

KastKing has introduced what it describes as a novel fishing rod concept, the Perigee II Twin Tip carbon fibre rods. They come with two tip-ends in casting and spinning rod models, essentially offering two different fishing rods for the price of one. KastKing Perigee II Two Piece Twin-Tip..

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