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New Yo-Zuri SuperBraid Blue is ‘bang on trend’


With more and more anglers favouring brightly coloured lines, Yo-Zuri is ‘bang on trend’ with its new SuperBraid Blue. And it’s not just about fashion.

The Japanese brand assures us that this is a ‘top of the line braid with outstanding performance qualities’.

Those qualities include superior strength and durability, says the manufacturer, along with very high abrasion resistance and a feel that makes for easy handling.

Blue was.. Read More

KastKing opens door to fly fishing with new combo

The new Emergence Combo from US brand, KastKIng, includes a four-piece graphite rod, fly reel with line, fly fishing tools, 12 hand-tied flies and a carry case. KastKing, part of the Eposeidon company in Long Island, New York, has launched the combo to help introduce people to fly..

Costa unveils new wrap-around Cape and Montauk styles

Costa®, a leader in performance sunglasses, has launched two new wrap-style frames – Cape and Montauk – featuring temple ventilation ports to reduce lens fogging. Manufactured from biodegradable resins sourced from reclaimed castor oil, the  frames feature Costa’s new innovative sweat management system with ventilation ducting..

Stinky Stuff adds Black Jack to attractants range

U.K.-based Stinky Stuff has added a new Black Jack flavour to its range of bait attractants. The brainchild of avid angler and one of the company founders, David Bailey, the product provides what is said to be a unique way of applying a sticky attractant to bait. It..

200 employees evacuated from Shimano HQ after fire

200 employees at Shimano's Japanese headquarters were this morning evacuated from the building following the outbreak of a major fire. According to a local newspaper, the fire was discovered at around 1.45pm local time (5.45am BST) in the building, which houses a factory and company offices, in Sakai..

LIVETARGET BaitBall Spinner Rig is a winner

The winner of the best freshwater lure award at this year's Big Rock Sports West distributor show, the LIVETARGET BaitBall Spinner Rig, continued a proud tradition of successes for the Canadian-based manufacturer. Already established as a serial winner at ICAST - the world's largest recreational fishing trade show..

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