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Bonime leaves Patagonia to take new role at Simms

Former Patagonia Fishing Director Bart Bonime has joined rivals Simms Fishing Products as Vice President of Product Design and Marketing.

“I cannot be more excited to be working at Simms and helping to drive technically-focused product innovation to the next level,” said Bonime. “The team is solid and I’m looking forward to working with everyone in Bozeman, Montana.”

Bonime has an extensive background in product design and merchandising, in.. Read More

Fly fishing guide Lucas Bissett joins AFFTA Board

Louisiana fly fishing guide Lucas Bissett has been appointed to the Board of the American Fly Fishing Trade Association (AFFTA) to fill the seat vacated by Shawn Combs. Bissett owns and operates Lowtide Charters and was named Orvis Endorsed Saltwater Fly Guide of the Year in 2017. Along..

Shimano announces restructure of European business

Shimano has announced a major restructure of its business in Europe aimed at consolidating and simplifying its operations. The three companies - Shimano Europe B.V., Shimano Europe Fishing Holding B.V. and bikefitting.com B.V. – have been merged into Shimano Europe Holding B.V., which has been renamed Shimano Europe..

Seagaur’s bold abrasion resistance claim on new ice line

Abrasion is the ever-present threat for all ice fishermen. Countless fish are lost when line is frayed and severed on sharp ice. Now U.S. line manufacturer, Seaguar, believes it has developed a unique solution to the problem in a line that also meets other ice fishing requirements. Seaguar’s AbrazX..

New owner of Maurice Sporting Goods confirmed

Maurice Sporting Goods (MSG) has confirmed that Middleton Partners is the new owner of the company. Before filing for bankruptcy in Delaware in November, MSG reached an agreement to sell itself to Middleton Partners, a private investment firm based in Northbrook, IL. Middleton Partners would act as the stalking..

Realtree teams up with Sports Academy + Outdoors

Realtree, the camo clothing company, has teamed up with longstanding partner, Academy Sports + Outdoors, to launch the store's new Magellan brand of apparel and accessories. The Magellan Outdoors Camo Collection features both insulated and non-insulated gear and includes camouflage patterns designed primarily by Realtree. The range covers men,..

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