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Mossy Oak drives further into angling with MLF partnership

Camouflage brand Mossy Oak has partnered with Major League Fishing (MLF) to become the official pattern for its 2018 pro-fishing competition and its TV show on the Outdoor Channel.

The deal means that anglers taking part in the high-profile events will wear the Mississippi company’s Elements pattern designed for fishermen.

Mossy Oak signaled its intent in the fishing market earlier this year when it launched a line of fishing-specific.. Read More

Garmin CEO confirms acquisition of Navionics

Garmin Ltd, the multinational marine electronics manufacturer, has acquired Navionics, the Italian producer of navigational charts for the marine industry. Financial terms have not been disclosed. Garmin plans to retain the Navionics brand and its global staff of more than 350. It will also continue to support existing..

Rapala boosted by improved sales in North America

Rapala’s third quarter performance has kept the company’s year-to-date net sales figures close to those of last year. Third quarter net sales were boosted by the North American market (+9%) and, despite challenging market conditions, show an overall 2% increase on the same quarter last year. Rapala’s strategy to..

Spro teams up with McLelland to deliver RK Crawler 55

Elite Series veteran Mike McLelland teamed up with engineers at Spro Corporation to create the RK Crawler 55 crankbait that carries his name. It is essentially designed for use in clear water where crawfish abound and it delivers a wide-gobbling, hunting and grinding action. It will deflect..

Geoff Anderson refines 15-year-old favourite Raptor5

The Geoff Anderson company has been refining the Raptor5 fishing jacket for 15 years – and in that time it has had less than one piece a year returned. With such impressive statistics, the Danish manufacturer has seen no reason to change the garment’s basic design, but continuous..

Jackson Kayak launches ‘reborn’ version of popular Cuda

The Cuda series of fishing kayaks have been a bestseller for Jackson Kayak and a firm favourite among novice anglers looking for a great entry level craft. The company has followed it up with the launch of the Liska, which it describes as a ‘reborn’ version of the..

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