EFTTEX Awards 2017
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Nanofil wins Innovation of the Year at EFTTEX

Pure Fishing scooped the first-ever Innovation of the Year prize at the EFTTEX Best New Product Awards last night.

The company’s Berkley subsidiary was celebrating after being presented with the exhibition’s premier prize for its ground-breaking Nanofil unifilament line.

The result of seven years research and development, Nanofil was launched at EFTTEX and a special eve-of-show presentation at Pure Fishing’s European headquarters in the Netherlands earlier this week. Jan.. Read More

Rapala and Shimano to create giant new UK tackle company

Two of the world’s biggest tackle companies, Rapala and Shimano, have announced a joint venture to launch arguably the UK’s biggest tackle company. At the same time, Rapala has revealed that it has acquired Advanced Carp Equipment (ACE) and plans to invest significant funding into making it a..

Abu Garcia unveils breathtaking ‘honeycomb’ rod

An incredible 12 months for rod technology has taken another exciting turn with the launch of the Fantasista Nano series by Abu Garcia. The Pure Fishing brand says it has totally revolutionised the resin and fibre construction of its blanks and has developed a never-before-seen honeycomb construction to..

Tiburon brings its big fish catchers to ICAST

Tiburon is planning a major offensive on the US market, beginning with ICAST in Las Vegas in July. “Tiburon reels are built to catch big fish,” says Head of Technical Research & Product Development Isaac Tang, who will be manning booth number 1740 at the show. “Yellow fin..

EFTTEX debut for Carp Zoom’s tackle brand

Hungarian company Carp Zoom will be showcasing more than just its famous bait range at EFTTEX this week. It will also be unveiling a brand new accessories programme called Carp ‘n’ Carp. The programme includes everything from beads to bivvies and in time..

Dyneema announces its thinnest fibre grade

A new grade of Dyneema is being heralded as “great news for the fishing line industry.” The new grade of fibre is 50% thinner than the company’s previous thinnest fibre. The Netherlands company states that the new product has proven itself to be the company’s highest performer in..

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