Could Zerek lures be your next big seller? The company behind the brand, Singapore’s Sure Catch, thinks so and is looking to add to its list of international partners. Its confidence stems from victory in the soft lure category at the AFTA Show awards in Australia. Sure Catch..
Abel’s 2013 Classic reel for 4, 5 and 6 weight fly lines has been designed for the modern trout angler, says the Camarillo, California-based company.
Despite its contemporary features, Abel adds that the Classic has the feel and appearance of a generation-old Spey reel. Weighing just 5.9 oz, it has been engineered with an externally adjustable click/pawl drag and line over-run system and is available in either a.. Read More
River2Sea, the top international lure brand that has just launched a European distribution company, has introduced a range of new products in its 2013 catalogue. In its Ish Monroe series, the Biggie and Bling will make their debut in the forthcoming season. The Biggie is a pair of..
Browning’s innovative Xitan Z12 Revolution caused a stir in the market when it was released this year. It incorporated a host of advanced features, not least that the pole was ‘ready to fish’ with a range of same-length top kits that do not need to be cut back..
Jobu Outdoors has rebranded and repackaged the Attraxx soft baits containing the Sci-X feeding stimulant. After acquiring the two brands earlier this year, the Denver, Colorado, company has revamped the Attraxx website, introduced new logos, upgraded packaging and introduced more effective messaging through a social media presence and..
Colour matters – especially through the ice. Either a fish sees the bait and pounces or something drab potentially goes unnoticed. For decades Rapala has emulated the outer flesh-tones of baitfish on its timeless jigging raps – Rainbow Trout, for example, is a spitting image of a fingerling..