Jay Baer, the keynote speaker at yesterday morning’s ICAST Industry Breakfast, challenged a packed audience to work on strategies that persuaded customers to connect with more than just their logos. Baer repeatedly reminded his audience that ‘people are the power’ and advocated the idea of what he called..
It’s a stand-up paddle board, it’s a micro-skiff, it’s a powered ride… and now it’s the ICAST 2017 Overall Best of Show award winner!
The Rover, manufactured by Florida company BOTE, won the ultimate accolade at this evening’s prestigious presentation evening in Orlando.
And BOTE wasn’t the only young company to have cause for celebration at the world’s biggest trade show. Relative newcomer 13 Fishing captured two awards –.. Read More
Pelican, the manufacturer of packaging, protective cases and portable lighting, has signed a long-term partnership with camo clothing brand Realtree. Realtree announced a new fishing range in January and, after years of discussions, Pelican signed as a Realtree licensee this year. Pelican already offers some products in Realtree..
On the eve of ICAST, PRADCO-Fishing announced changes to its senior management structure at the company’s Fort Smith, Arkansas headquarters. Mark Cowan has been named Executive Director of Operations and Chris Gulstad will become Executive Director of Marketing. In another move, Scott Faldon has been named as Marketing..
Angling International Consultant Editor Mel Bagnall made a winning start to his ninth ICAST trade show. After taking part in the judging for the New Product Showcase on the eve of event, he entered the ASA-organised draw and his entry was the first winner to be pulled out..
Well-known industry figure Chris Russell made a first appearance for his new company, Plano Synergy, on the ICAST show floor yesterday. Russell’s appointment as Marketing Manager – Fish for the multi-brand business was announced on the eve of the show. Previously with Shimano America and Wright & McGill,..