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NEW IN SEA FISHING: Imax Oceanic and Baltic gloves

The Oceanic and Baltic gloves from Imax are part of a whole new range of high-quality sea fishing and safety apparel from the Svendsen Sport company that also includes flotation suits, thermo suits, fleece undersuits and life vests.

Both gloves are 100% waterproof and breathable and have been designed to provide warmth and comfort.

Said to be perfect for wet, windy and cold conditions, they are velvet-lined and come.. Read More

IMPULSE is 143% more effective than leading soft plastics, says Northland

Northland Fishing Tackle says that its new IMPULSE™ soft plastic bait has been proved to be 143% more effective than leading competitor brands following an independent laboratory study. As the baits start arriving in store in the US, the company’s Pro-staffers say IMPULSE™ has instantly become their..

Goodyear introduces waders and boots using new generation PVC

Goodyear has introduced two new pairs of waders and a fishing boot which feature its patented ‘new generation’ of PVC. The French manufacturer says that the new material is flexible, longer lasting, more hard-wearing and features an injection system that makes it easier to fit and maintain. The new..

Zebco micro-site reveals the secrets of the new Quantum Exo PT reels

Retailers preparing for the January on-sale date of the new Quantum Exo PT reels are being directed to a special micro-site which shows the inner engineering of what parent company Zebco believes are the most radically re-imagined reels on the market today. The new high-tech Quantum..

VIEW VIDEO HERE: the Logic Lures Scented Tandem Rig in action

Captain Al is back on the water showing off the Logic Lures Scented Tandem Rig. He tells viewers: “It’s pre-rigged so that it’s ready to go. As soon as you get to the water you are fishing.” Designed for freshwater or saltwater fishing, Logic Lures Scented Tandem Rigs are..

Revolutionary Ardent Edge series ready to go on sale

Ardent, the reel manufacturer which proudly proclaims that all its freshwater baitcasting reels are made in the USA, is set to deliver the first orders of its new reel range, which it says is ‘nothing short of game changing to bass fishing as we know it’. The new..

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