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Evinrude gets onboard with new Bass Pro Tour

Boat engine manufacturer, Evinrude, is to sponsor the new Major League Fishing (MLF) Bass Pro Tour in an agreement that includes title sponsorship of one of the series’ stages in 2019.

The manufacturer of one of bass fishing’s most popular engines is 110 year’s old, while the MLF Tour was announced barely five months ago. But MLF President and CEO, Jim Wilburn, said there is great synergy in.. Read More

Zebco Europe parts company with Babs Kijewski

Zebco Europe has parted company with its ambassador for eight years, Babs, Kijewski. In a press release Zebco said: "When you have a very professional and friendly relationship, it is important to recognise when corporate and personal goals no longer fit together perfectly." It added that it was..

Shimano Europe and Rapala to end many distribution agreements

Exclusive distribution agreements between Shimano Europe and Rapala VMC in Europe and South Africa are to come to an end in 2020. The powerhouse manufacturers announced today that they are to set up their own distribution channels in certain countries in the two regions. Following an agreed notice period,..

Johnson Outdoors extends sponsorshop of B.A.S.S.

Johnson Outdoors has expanded its sponsorship of B.A.S.S. events, including the Bassmaster Classic and Bassmaster Elite Series. Under the multi-year agreement, three of Johnson Outdoors’ most powerful brands — Minn Kota, Humminbird and Talon — will be premier sponsors, up until 2021, of B.A.S.S., the world’s largest fishing..

New launches from top brands at Leeda’s IceTackle* 2019

New products from top brands that include MAP, Wychwood and Lowrance will be on display for the first time at the IceTackle* 2019 trade show next month, organised by the UK’s leading distributor of fishing tackle, Leeda. The event, in its fifth year, takes place at the MK..

ICAST still a necessity for top retailer after 40 years

For more than 60 years, Crook & Crook has been a foremost retailer of fishing tackle and marine supplies in Miami, Florida, one of the world’s best-known fishing locations. And for 40 of those years Karl Crook has been at the helm of the company and a regular..

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