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VIDEO: The new Lowrance HDS Carbon

Lowrance, one of the world leaders in fishing electronics, has released a high performance addition to its HDS® series – the Lawrence HDS Carbon™.

The newcomer to the Tulsa, Oklahoma, company’s ranks of fish finders/chart plotters adds a dual core processor, multi-touch SolarMax™ HD screen, dual channel CHIRP and Network Dual Sounder to the popular features that have made HDS multi-function displays the choice of anglers at all.. Read More

Guideline replaces iconic LPXe fly rod series with LPXe

Swedish fishing tackle manufacturer, Guideline, has discontinued production of its iconic LPXe after more than 13 years – and replaced it with the LPXe! The company says that the classic LPXe Series is part of its soul and DNA. “We simply could not part with the name,” it..

Zebco Europe strengthens management team

Zebco Europe has strengthened its management team with the appointment of Dietmar Isaiasch as Senior Business Manager. Internationally known as one of the most experienced predator anglers and product developers in the segment, Isaiasch will take up his new appointment in February. “After occupying a more sales-based role,..

Like A River takes on Douglas Outdoors in Europe

An Italian based company has taken on the distribution of one of North America’s up and coming fly brands in Europe. With the exception of Germany, which has its own sales channel, Like A River, the distributor of Douglas Outdoors in Italy, has taken on the extra task..

Busy Guideline goes live with 2017 catalogue

Scandinavian fly fishing brand Guideline has just gone live with the digital format of its 2017 catalogue. The paper-version has also left the printers and will be distributed to dealers from the beginning of the New Year. “We have loads of new products for 2017 and we are..

Pro Line Carp Products and Budget Baits catalogues out now

Pro Line Carp Products, the Netherlands-based bait manufacturer, has just completed catalogues for two of its brands. Under the Pro Line banner, the company – an EFTTA debutant last year – has unveiled its wide selection of high-end tackle and bait that has been especially developed for the..

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