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Gary Yamamoto Custom Baits Sanshouo sticks to brief

The brief to designers at Gary Yamamoto Custom Baits was clear, but challenging.

The US company asked for a product that would excel throughout the water column, could be flipped, pitched and punched, could be Carolina-rigged, Texas-rigged, used for a jig trailer, used on a swing head and produce a heavy duty action of its own. Oh, and it had to be a unique design unlike any existing.. Read More

Strike King sold to Lew’s Holdings Corporation

The owner of Lew's Fishing Tackle has acquired Strike King Lure Company, the U.S.-based leading supplier of baits, sunglasses and other fishing accessories. Lew's Holdings Corporation (Lew's), the portfolio company of Peak Rock Capital, a middle market private equity firm, announced the purchase today. Founded in 1964, Strike King..

New CEO at Simms as Walsh moves up to Exec Chairman

Bozeman, Montana-based Simms Fishing Products, the major manufacturer of waders, outerwear, footwear, and technical apparel in fishing, has announced the appointment of Casey Sheahan, a seasoned outdoor industry veteran, to the newly-created post of Chief Executive Officer. It is a move that will see K.C. Walsh, long-time President..

VIDEO: Seaguar unveils double structure fluorocarbon

An entirely new paradigm in fishing lines and a new standard with limitless possibilities – that’s how Seaguar describes its Double-Structure Fluorocarbon (DSF). The New York manufacturer, widely regarded as the originator of fluorocarbon lines, uses a new extrusion process to encase a fluorocarbon core in a fluorocarbon..

VIDEO: Raymarine Axiom Pro MFDs now shipping

Now shipping, the Axiom Pro is engineered for boaters and anglers that want it all! Available with RealVision™ 3D, 1kW CHIRP sonar and Raymarine HybridTouch™ control, the Axiom Pro is the new standard for 'all-in-one' multi-function devices. And with a blazing fast quad core processor, a super bright..

Fishing & Travel now available to view and order online

Have you seen issue 2 of Fishing & Travel magazine yet? The latest edition of the global consumer magazine for travelling anglers is now available to view online and also to purchase in its printed version, mailed directly to you. Fishing & Travel focuses on introducing new high-end..

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