General Tire this week confirmed an extension to its sponsorship of the FLW (Fishing League Worldwide), reputedly the world’s largest tournament fishing organisation. The agreement means that General Tire, which first became a sponsor of the FLW in 2016, will have a presence at more than 200 tournaments..
The Pyramid – Bass Pro Shops destination attraction on the banks of the Mississippi River, Memphis – has posted its first revenue increase since opening four years ago,
The outdoor sporting goods retailer reported revenue of $45,980, 582 in 2018, an increase from the $45,795,504 of the previous year, according to city records. “They have very much stabilised,” Sean Massey, partner in the Shopping Center Group’s Memphis office told.. Read More
Ross Reels, the US-based award-winning fly fishing reel manufacturer, has picked up another prestigious accolade. It has been selected for a 2019 Colorado Manufacturing Award (CMA) in the Outstanding Outdoor Industry Brand category in recognition for 'excellence and innovation' across the State. It is the second time it..
UK brand owner and distributor, Leeda, has expanded its marketing team with the appointment of Ryan Hayden as Communications Coordinator. Hayden, a well-known specimen angler, will focus on media content creation for the MAP, Wychwood and ICON brands, as well as distributor brands like Lowrance and Powapacs. “His creative..
Mammoth Coolers has announced a partnership with Wally Marshall, owner of the Mr. Crappie brand and one of the most recognisable figures in the US industry. The collaboration will include mutual brand promotion and licensing of the Mr. Crappie brand for Mammoth products. Marshall, a former disc jockey, plumber..
The American Sportfishing Association (ASA) has appointed Chad Tokowicz to the newly created role of Inland Fisheries Policy Manager. Tokowicz previously worked for the House Committee on the association’s Natural Resources staff. “The ASA created this role to increase our advocacy on issues that impact freshwater fishing,” said..