The Recreational Boating & Fishing Foundation (RBFF) was awarded the Neptune Award for public relations at the recent Miami Boat Show by the Marine Marketers of America (MMA). At a ceremony that included more than ...
Dick’s Sporting Goods, the 850-strong US retail chain, has turned to the silver screen for its new e-commerce advertising campaign. The campaign, titled Click On Dicks.com, features actors Will Arnett and Kathryn Hahn and was ...
New legislation banning anglers from fishing for blue groper in New South Wales, Australia, has been branded “fisheries management at its worst.” The ban outlaws all recreational anglers from targeting the species and introduces a ...
The Scott Fly Rod Company has introduced a new Session series of fly rods. They are high-performance, hand-crafted fly rods that blend some of Scott’s most acclaimed design approaches with its latest materials and technologies. ...